Test Your Knowledge: Marketing: Use Existing Channels First

Instructions: Select the best answer for each question.

1. What is the main idea of using existing channels first?
2. What is a marketplace channel?
3. Why can social platforms help early testing?
4. What can a partnership provide?
5. Why should students avoid building everything from scratch first?
6. What does channel fit mean?
7. Which is a useful early marketing signal?
8. What should the message explain clearly?
9. Why test more than one channel?
10. What should students measure in a channel test?
11. When should students keep using a channel?
12. What should students learn from this module?
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