Overview
A parent survey gives clues. A store shelf gives evidence.
This worksheet helps you slow down before building. Start with the parent problem, scan the product category, count the patterns, and write a testable hypothesis.
| Step |
Evidence |
| Parent problem |
Survey quote |
| Shelf scan |
SKU patterns |
| Local test |
Test hypothesis |
SKU count does not equal sales.
It is a signal, not proof.
Good market research collects signals before making decisions.
Start With the Survey
Use the parent problem from the previous module. The goal is to choose one category worth scanning.
Scan the Shelf
Collect product names, sizes, prices, brands, pack counts, and review signals. AI can help gather and sort the information, but you still decide what the pattern means.
SKU Pattern Log
A SKU is one specific product listing. Record a few examples, then look for repeats.
Count the Patterns
The shelf starts to talk when the same sizes, brands, formats, prices, and review problems appear again.
Reviews and Friction
Reviews and complaints can reveal the real job customers need the product to do.
Decision Test
Use the survey and shelf evidence to decide whether the idea is worth a small test.
Local Test Hypothesis
The final answer should be evidence-based, not "I like this idea."
Save Your Work
Inputs are saved in this browser while you work. Use the buttons below to save, copy a text summary, export CSV, print, or clear the worksheet.
Your worksheet summary will appear here.
