Curriculum Build & Sell Open Book Financials Who Runs It Camp Guides

Learning Catalogue

Financial Literacy Design Thinking Market Research Control Brand Sourcing Go-To-Market Creative Fundamentals Marketing

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Curriculum Build & Sell Open Book Financials Who Runs It

Learning Catalogue

Core Build Modules
💰 Financial Literacy as Survival Gear
🎨 Design Thinking & Human Factor Research
📊 Market Research: Follow the Money & Problems
🏷 Control Brand Playbook
- Learning Module
- Test Your Knowledge
🏭 Sourcing 101: Where Value Is Actually Made
- Learning Module
- Test Your Knowledge
🚀 Go-To-Market: Launch Without Burning Fuel
- Learning Module
- Test Your Knowledge
📸 Creative Fundamentals: Photography, Design & Visual Clarity
- Learning Module
- Test Your Knowledge
📣 Marketing: Use Existing Channels First
- Learning Module
- Test Your Knowledge

Test Your Knowledge: Design Thinking & Human Factor Research

Instructions: Select the best answer for each question.

Name:

1. In this lesson, what is friction? A. A finished product ready to sell B. Anything that makes a routine harder than it needs to be C. A logo, slogan, or brand color D. A reason to skip customer research

2. Why does the module begin with interviewing the person doing the work? A. To understand the routine before proposing a fix B. To prove the first idea is already right C. To avoid learning from stakeholders D. To replace observation with guessing

3. What does empathy mean in the lesson? A. Feeling sorry for the customer B. Making the product look more emotional C. Understanding the routine before trying to improve it D. Asking only friends if an idea is good

4. What happens in the define stage? A. Students launch the full business B. Students choose colors for the final brand C. Students ignore what the interview revealed D. Students name the friction clearly

5. Why should students avoid jumping straight to prototype? A. They may build an answer to the wrong problem B. Prototypes are never useful C. Interviews are only for adults D. Friction disappears when ignored

6. What does a strong business hypothesis include? A. A vague product idea for everyone B. A specific person, problem, routine, and possible improvement C. A finished website and inventory D. A promise that no testing is needed

7. Which interview question best helps find friction? A. Do you like my business name? B. Would you buy anything from me someday? C. Where does this routine slow down or break? D. Can I skip the research step?

8. Why do benchmarks and KPIs matter? A. They help show whether a change improves the routine B. They make interviews unnecessary C. They guarantee every idea will work D. They only measure graphic design

9. Why should students observe real routines? A. Routines never reveal useful problems B. Stakeholders always explain everything perfectly C. Observation is only needed after launch D. People often normalize friction and stop noticing it

10. What is a prototype in this module? A. The final version of the business B. A small test used to learn before building everything C. A way to avoid feedback D. A replacement for understanding the user

11. What do repeated problems in interviews usually signal? A. The research should stop immediately B. The customer is wrong C. A pattern of friction worth investigating D. The solution has already been proven

12. What should students learn to ask after this lesson? A. Where does the routine break down, and how will we know if we are right? B. How can we build the full store first? C. How can we avoid talking to users? D. Which assumption should we protect from testing?

Score

X/12

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Students collaborating during a Money Club session

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