Test Your Knowledge: Market Research: Follow the Money & Problems

Instructions: Select the best answer for each question.

1. What does market research help students find?
2. Why should students follow the money?
3. What is a substitute?
4. Why are complaints useful in market research?
5. Which signal is stronger than someone saying "cool idea"?
6. What does willingness to pay test?
7. Why look at reviews, marketplaces, and existing products?
8. What should students avoid during market research?
9. What does a repeated problem across many customers suggest?
10. Why should students define the customer before researching?
11. What is the best next step after finding a promising signal?
12. What should market research help students decide?
Score
X/12

Learn by building

TURN THE LESSON INTO PRACTICE

Read the module

Go back to the lesson and review the main ideas.

Read the Module

Use the worksheet

Use the Product Assortment Analysis worksheet to scan choices, count patterns, and spot gaps.

Open Worksheet

Keep learning

Go back to the Learning Hub for more modules and worksheets.

Explore the Hub