Curriculum Build & Sell Open Book Financials Who Runs It Camp Guides

Learning Catalogue

Financial Literacy Design Thinking Market Research Control Brand Sourcing Go-To-Market Creative Fundamentals Marketing

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Curriculum Build & Sell Open Book Financials Who Runs It

Learning Catalogue

Core Build Modules
💰 Financial Literacy as Survival Gear
🎨 Design Thinking & Human Factor Research
📊 Market Research: Follow the Money & Problems
🏷 Control Brand Playbook
- Learning Module
- Test Your Knowledge
🏭 Sourcing 101: Where Value Is Actually Made
- Learning Module
- Test Your Knowledge
🚀 Go-To-Market: Launch Without Burning Fuel
- Learning Module
- Test Your Knowledge
📸 Creative Fundamentals: Photography, Design & Visual Clarity
- Learning Module
- Test Your Knowledge
📣 Marketing: Use Existing Channels First
- Learning Module
- Test Your Knowledge

Test Your Knowledge: Market Research: Follow the Money & Problems

Instructions: Select the best answer for each question.

Name:

1. What does market research help students find? A. The prettiest logo B. Evidence that people already have a problem or spend money C. A way to avoid customers D. A reason to build before learning

2. Why should students follow the money? A. Spending shows what people already value B. Money makes interviews unnecessary C. Every popular product is profitable D. Prices never affect demand

3. What is a substitute? A. A product with no competitors B. A random idea from a friend C. Another way customers already solve the same problem D. A supplier quote

4. Why are complaints useful in market research? A. They prove the business is finished B. They should always be ignored C. They only matter after launch D. They reveal friction and unmet needs

5. Which signal is stronger than someone saying "cool idea"? A. A pre-order, payment, signup, or repeated request B. A polite compliment C. A guess from the founder D. A nice color palette

6. What does willingness to pay test? A. Whether the founder likes the idea B. Whether customers value the solution enough to spend money C. Whether the product name is clever D. Whether suppliers ship quickly

7. Why look at reviews, marketplaces, and existing products? A. To copy every detail exactly B. To avoid talking to customers C. To see demand, frustration, language, and alternatives D. To prove there are no competitors

8. What should students avoid during market research? A. Treating opinions as proof of demand B. Looking for repeated patterns C. Comparing substitutes D. Asking what people already use

9. What does a repeated problem across many customers suggest? A. The problem is fake B. The market should be ignored C. The founder should stop measuring D. There may be a real opportunity to test

10. Why should students define the customer before researching? A. Everyone has the same needs B. Different customers have different problems and buying reasons C. Customer details make research less useful D. It removes the need for evidence

11. What is the best next step after finding a promising signal? A. Buy a huge amount of inventory B. Build a full store immediately C. Run a small test to learn whether demand is real D. Stop asking questions

12. What should market research help students decide? A. Whether the problem is real enough to test B. Whether they can skip pricing C. Whether competitors should never be studied D. Whether every idea deserves a full launch

Score

X/12

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Students collaborating during a Money Club session

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