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The Money Club.Org

The Money Club.Org logo
A nonprofit teaching financial literacy, design thinking, and public speaking.

Curriculum

πŸš€ What We Deploy

Each Money Club module is a business-in-a-box learning system β€” designed to produce real understanding, not pretend startups.

The program is deliberately structured in two phases, so students build competence before they’re asked to invent.

βš™οΈ Phase 1 β€” Learn by Operating

In the first half of the program, students work on a programmed, instructor-guided product or service.

While contributing to a real, shared project, students move step-by-step through the core curriculum:

  • How money flows
  • How costs accumulate
  • How pricing decisions are made
  • How sourcing, design, and demand interact

This phase removes guesswork.

Students learn the mechanics of business inside a working system, with instructors guiding decisions and explaining trade-offs as they happen.

They don’t just β€œbrainstorm ideas” β€” they learn how real decisions get made.

πŸ›  Phase 2 β€” Build Your Own

In the second half of the program, students apply those skills to their own product or service ideas.

Working in small, instructor-led teams, students:

  • Identify real problems using design thinking
  • Define success criteria
  • Stress-test assumptions
  • Map costs, pricing, and feasibility
  • Translate ideas into viable business models
🎀 The Outcome

The program culminates in a TED-style community pitch night.

Every student presents:

  • What they built
  • Who it’s for
  • How it works
  • What it costs
  • How it’s priced
  • Why someone would pay for it

Everything in The Money Club.Org is designed to teach by doing. The following instructor-led modules are the systems students work inside β€” each one engineered to build competence before creativity, and judgment before confidence.

  • πŸ’° Financial Literacy as Survival Gear

    Understanding gross margin, cash flow, sourcing, and unit economics β€” because passion doesn’t pay rent. Participants learn how money actually moves through a business: contribution margin vs profit, fixed vs variable costs, break-even points, and why most businesses fail from running out of cash, not lack of sales.

  • 🏭 Sourcing 101: Where Value Is Actually Made

    How products are sourced, priced, bundled, and scaled β€” and why most businesses fail before they ever sell. This module demystifies suppliers, minimum order quantities, lead times, logistics, and pricing leverage β€” showing entrepreneurs how small sourcing decisions quietly determine whether a business can scale.

  • πŸ“Š Market Research: Follow the Money & Problems

    Not surveys. Signals. Demand mapping, retailer economics, and spotting who already wants to pay. Participants are trained to look for evidence of demand β€” existing spend, substitutes, complaints, workarounds, inefficiencies β€” and map real problems people are already spending money to solve.

  • 🏷 Control Brand Playbook

    How retailers systematically copy national brands, extract margin, and dominate categories β€” and how local entrepreneurs can ethically apply the same structural advantages. This module teaches value shifts from brand to distribution, how private labels win, and how entrepreneurs can design products that control pricing power instead of competing on features.

  • 🎨 Design Thinking & Human Factor Research

    Your job isn’t to have ideas. Your job is to find friction. Participants learn to observe behavior, isolate problems, and design solutions people actually adopt. Entrepreneurs watch what people do, not what they say, identify frustration, wasted time, or unnecessary cost, and turn those insights into testable business opportunities.

  • πŸ“‹ Cambridge Business Model Canvas

    Once a real opportunity is identified, this is where ideas turn into revenue β€” translating insight into a functioning business model financial institutions can believe in. Participants connect customer problems β†’ value propositions β†’ revenue streams β†’ cost structures β†’ key partners β€” ensuring every business model is grounded in economic reality, not assumptions.

  • πŸš€ Go-To-Market: Blast Off Without Burning Fuel

    The Lean Startup mindset β€” maximize learning while minimizing cash burn. Participants learn to launch fast, test cheaply, and avoid premature scaling by focusing on smallest viable launches, early traction signals, and revenue before perfection.

  • πŸ“Έ Creative Fundamentals: Photography, Design & Visual Clarity

    Participants learn how basic photography, simple design systems, and lightweight tools like Photoshop dramatically increase perceived value, trust, and conversion β€” without agency-level budgets.

  • πŸ“£ Marketing: Ride Existing Channels Before Building Your Own

    Entrepreneurs learn when to use marketplaces, retailers, social platforms, and partners instead of sinking time and money into standalone ecommerce sites too early. Focus: speed to revenue, not platform ownership.

  • πŸ•΅οΈβ€β™‚οΈ Staying Ahead of the Game: Always-On Market Research

    Participants are trained to continuously monitor competitors, pricing shifts, customer behavior, and trends β€” treating market research as an ongoing habit, not a one-time task. This creates businesses that adapt faster than the market changes.

Everything parents need to know

Program essentials

  • Ages: 11–17
  • Format: Summer day program
  • Duration: 4 weeks
  • When: July & August
  • Cost: $1,500 per student
  • Location: The UTSU Student Commons, 230 College Street, Toronto, ON M5T 1R2
  • Materials: Included (including student project inputs)
  • Experience: None required

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