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The Money Club.Org

The Money Club.Org logo
A nonprofit teaching design thinking, how to build with AI, and financial literacy.

Curriculum

⚙️ How the Program Works

The Money Club now runs as a focused one-week sprint.

Each day combines two parts:
morning instruction and afternoon workshops.

In the morning, students learn the business mechanics behind real products: money, demand, sourcing, pricing, design, marketing, and go-to-market strategy.

In the afternoon, they put the theory into action.

They research markets, study what people already buy, identify problems, shape ideas, test assumptions, and build toward a simple product, service, or AI-assisted concept of their own.

The goal is simple:

🧠 Build judgment before confidence.

Students are not just learning business terms. They are learning how decisions get made.

They learn:

  • how money flows
  • how costs add up
  • how pricing shapes decisions
  • how sourcing affects margins
  • how design, positioning, and demand connect
  • how AI can support research, planning, and execution
  • how to ask the most important question in business:
🛠 Build. Price. Sell.

By the end of the week, students will have moved from idea to testable concept — with a clearer understanding of how value is created, priced, communicated, and improved.

WHAT STUDENTS EXPERIENCE

🗓️ Week Schedule

Monday Tuesday Wednesday Thursday Friday
💰 Financial Literacy as Survival Gear
🎨 Design Thinking & Human Factor Research
📊 Market Research: Follow the Money & Problems
🏷 Control Brand Playbook
🏭 Sourcing 101: Where Value Is Actually Made
🚀 Go-To-Market: Launch Without Burning Fuel
📸 Creative Fundamentals: Photography, Design & Visual Clarity
📣 Marketing: Use Existing Channels First
🎙️ Guest Speaker
🎤 The Maker Market Event

Core Build Modules

  • 💰 Financial Literacy as Survival Gear

    Students learn how money actually moves through a business: gross margin, profit, fixed and variable costs, break-even points, and cash flow. They begin to see why many businesses fail because the economics do not work.

  • 🎨 Design Thinking & Human Factor Research

    Students learn to observe behavior, identify friction, and translate real problems into ideas people might actually use.

  • 📊 Market Research: Follow the Money & Problems

    Students learn to look for signals, not just opinions. They study demand by looking at existing spending, substitutes, complaints, inefficiencies, and what people already pay for.

  • 🏷 Control Brand Playbook

    Students learn how operators create value by studying what already works, improving the offer, and controlling margin. This introduces the logic behind positioning, private label, and pricing power.

  • 🏭 Sourcing 101: Where Value Is Actually Made

    Students learn how products are sourced, priced, bundled, and scaled. They are introduced to suppliers, minimum order quantities, lead times, logistics, and pricing leverage.

  • 🚀 Go-To-Market: Launch Without Burning Fuel

    Students learn to test quickly, learn early, and avoid overbuilding. The focus is on feedback, traction, and learning before polish.

  • 📸 Creative Fundamentals: Photography, Design & Visual Clarity

    Students learn how design, messaging, and visual clarity affect trust, demand, and perceived value.

  • 📣 Marketing: Use Existing Channels First

    Students learn how marketplaces, retailers, social platforms, and partnerships can help test ideas faster than building everything from scratch.

Learn How The Money Club.Org Works

📝 Get the Program Details

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Downtown Toronto • UTSU Student Commons Ready to register now? Complete registration here →

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